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Podcast: Today in Digital Marketing
Episode: Deep Dive: Finding and Ranking Potential Brand Alliances
Description: Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions.But finding those partners isn't always easy. And determining whether your customers would be thrilled with an alliance or offended by it should be top of mind.What if there were a measure of b...