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Podcast: Keep Optimising
Episode: Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed
Description: Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling in product...