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Podcast: The Revenue-Driven CMO
Episode: How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude
Description: Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board Member at G2. Tifenn joins Host Chris Mechanic to share how to implement a potent Product-led Growth motion, why you need to be thinking about the LTV to CAC ratio, and how to start harnessing customer behavior data to drive growth....