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Podcast: Today in Digital Marketing
Episode: Deep Dive: Why the Religious Complain More About Your Brand
Description: Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something. When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so...