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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Andy Shaw: A Masterclass In How To Sell To CEOs
Description: Andy Shaw is a CEO. He spills the beans in what he loves, hates when salespeople try to sell to him. He explains what his role entails, his priorities, his pressures, the fires he's got to put out, the demands on his time. We explore what he is looking for when being sold to and what causes him to buy and what guarantees you get shunted or never get a second meeting.
If you sell to senior executives this series of interviews is vital listening. No fluff, no frills and no punches pulled.
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