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Podcast: Recipe for Greatness
Episode: Stef Pellegrino - Cofounder of Purely | Surround Yourself With People Who Push You To Be Better
Description: Stef Pellegrino is the co-founder of Purely Plantain Chips, a brand on a mission to make the world of snacking more exciting. Stef and her co-founder Mark set up the business in 2017 after traveling around South America where they discovered how delicious the plantain chips were there vs what was out there in the market.Stef is great in this conversation because we have all had that light bulb moment where we think, I have an idea that I think would work. In this chat Stef unpacks the steps from idea, product testing, branding, packaging to launch...