Want to create an interactive transcript for this episode?
Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Description: Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their research habits? What are their channel preferences? How are they spending their time online outside of work? On this week's episode, I'm joined with CJ Haight, Content Marketing Manager at Global Spec to go over some o...