Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon
Description: While marketers all agree that "data is the new oil", there are few brands that seem to be personalising their brand communications effectively - only 7% of customers said they are satisfied with the level of personalisation they receive from brands!And the challenge to effectively connect with customers is about to get considerably harder, with the news that cookies as the key tool used by digital marketers to date will be phased out by Google in 2022! Loyalty members, and the data they share, is about to become even more important as THE key strategic asset...