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Podcast: SaaS District
Episode: How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228
Description: Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies. His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.In this episode we cover:00:00 - Intro01:27 - Introduction to New Breed03:15 - Working With HubSpot in 202409:27 - Crafting GTM Strategy with 3 Pillars14:29 - Effective B2B SaaS Partnership Programs17:07 - AI...