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Podcast: Today In History with The Retrospectors
Episode: I Want My MTV
Description: Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!’ campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music video. Ad guru George Lois had come up with the slogan, inspired by an earlier cereal commercial he’d worked on. The promotion hit such a nerve with Generation X that it even made it into a hit single, when Dire Straits and Sting sang ‘I Want My MTV’ in ‘Money For Nothing’.Â