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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Optimizing Website Conversions to Grow Your Business
Description: There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online?
What are website conversions?
Form fill
Download a file
Watch a video
Purchase
Donate
What is conversion optimization?
Making adjustments to your website to get people to take a desired action
It’s an ongoing process that you must test and adjust
Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story.
Less attribution, more refinement of opti...