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Podcast: RealTrending
Episode: Mark Johnson: The mistakes brokers are making with recruiting and retention
Description: On this week’s episode of the RealTrending podcast, we are joined by Mark Johnson, the co-founder of Co-Recruit Systems and a business partner in Third Pool Recruiting Systems. He is an industry veteran and also was the former brand president and CEO of JPAR Real Estate company-owned stores, and under his leadership, they grew nearly five times.In today’s episode, he discusses the stark difference between simply recruiting and attracting talent, emphasizing the importance of company culture in attracting and retaining worthwhile agents. Mark also discusses the use of artificial intelligence in recruiting and the impo...