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Podcast: The Content Cocktail Hour
Episode: How Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense
Description:
Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. 0:00 Intro 1:10 Conversation with Nicole 4:56 Aligning Revenue and Marketing teams 8:56 Measuring Content Marketing success 13:35 Celebrating wins 14:12 Bad B2B experiences 19:40 Evolving marketing industry 22:24 Video content 27:42 Advice to content marketers 29:51 Outro BOOK: No Forms. No Spam...