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Podcast: ICYMI
Episode: Rachel Karten on Snark Subreddits and Ryan Sheckler
Description: Candice Lim is joined by Link in Bio writer Rachel Karten, whose Substack breaks down how Stanley Cups went viral, why the Duolingo owl got a BBL and how “seemingly ranch” hit supermarket shelves. Karten was a social media manager who started her newsletter after leaving Bon Appétit following a racial and labor reckoning in 2020 that exposed — what the publication themselves called — a “toxic, top-down culture.” Since then, Karten has found a rapt audience of more than 55,000 subscribers who are social media managers like herself, marketing insiders and curious readers who just want to know how and why they’re being inf...