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Podcast: The Valley Today
Episode: Planning for Tourism
Description: Our conversation for Tourism Tuesday with Justin Kerns from Winchester/Frederick County Convention & Visitors Bureau gives a bit of insight into the planning for tourism that happens behind the scenes. Justin explains how the strategic plan for tourism was developed through community surveys and consultation with small business owners, elected officials, and city staff. The strategic plan helps guide the development of the community and the destination. We discuss the importance of tourism in economic development and how quality of life in a destination influences people's decisions to move or open businesses there. Justin highlights th...