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Podcast: ONE Question: Unapologetic Questions for Unapologetic Results
Episode: ONE Question for Clients Who Want to Pay You
Description: Are you selling the mac & cheese your people are wanting or trying to force-feed the broccoli you know is good for them? Sometimes, it's easy to get so wrapped up in always chasing the next sale or in serving your clients, that you forget to keep tabs on what your audience is really craving and assume, instead, it's what you want for them. Understanding the difference is a core foundation of your marketing strategy that you can't afford to lose touch with - and makes all the difference for your ability to increase sales, get b...