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Podcast: Let's Talk Loyalty
Episode: #505: The Foundations of Loyalty -What the OG’s Had To Say and How That Has Changed
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101.Our host today is Bill Hanifin, who takes on this topic solo as co-host Aaron Dauphinee is on assignment in Argentina.Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loya...