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Podcast: Driven by Data: The Podcast
Episode: S4 | Ep 18 | Connecting Data to Create Unforgettable Customer Experiences with Susanna Moan, Chief Data Officer at Currys Plc
Description: In Episode 18, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susanna Moan, Chief Data Officer at Currys Plc, where they discuss how they're using data to create connections to create better customer experiences, which includes;Using Data to create customers for life The 4 key pillars of the Data Strategy and the thought behind themDefining the data strategy prioritisation roadmap Ensuring that you’re listening as a CDOFocusing on where you’ll get advocacy and usageUnderstanding the difference you’re making from a contribution perspective communications plan to market the story and benefits Aligning the bu...