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Podcast: This Is Influence
Episode: Why B2B Decision-Makers Listen to Podcasts
Description: Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration. We discuss: The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on b...