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Podcast: Keep Optimising
Episode: Email: AB Tests for Email Marketing Success with Bridget Poston
Description: Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.In this episode, we discuss:the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:[03:58] Transitioned from writing to holistic email marketing.[08:13] Brands should test campaigns multiple times.[10:35] Regular testing until Black Friday for email...