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Podcast: Future-Focused with Christopher Lind
Episode: Sustainability as a Competitive Strategy: Leveraging Technology for a Better Future with Ricky Marton
Description: Is sustainability the secret sauce to outperforming your rivals in business, or are we trapped by our narrow definition of what it really means?
This week I'm talking with Ricky Marton, Founder of Koru, to clearly define what sustainability means and debunk the myths that often leave people seeing it as a nice-to-have. And, we don't just talk; we reimagine the whole spectrum of sustainability.
As you'd expect, we talk about the role tech plays in sustainability and how it has the potential push your business not just towards a better future but also into...