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Podcast: Uncensored CMO
Episode: Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
Description: As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of integrating their marketing into the wider Intuit team.Intro00:00 - Intro00:48 - Starting out desigining sneakers02:39 - From New Balance to Unilever04:13 - Doing purpose work for Dove05:15 - Michelle’s favourite work at Unilever06:27 - From CPG to SaaS09:29 - What is Mai...