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Podcast: Scratch: CMO Interviews
Episode: How to Use AI to Disrupt the $50Bn Perfume Category with Noteworthy Scents
Description: In this insightful episode, Ashley Boyce, CMO and co-founder of Noteworthy, takes us through their journey of building a perfume brand that dares to be different in the competitive $48bn fragrance category. Noteworthy is a challenger brand that’s empowering consumers to discover their unique signature scent using AI, moving beyond the traditional designer and celebrity endorsements. In the episode, Ashley discusses the importance of creating products that not only meet a tangible need but also carry a deeper meaning for consumers, similar to Dove's approach to female empowerment. She covers the role of storytelling in altering fixed consumer beha...