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Podcast: The Revenue-Driven CMO
Episode: How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance
Description: Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mechanic to detail her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Jill also discusses the unique challenges of disrupting the insurance industry and the role of data sc...