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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 956 – BACON – Chapter 8 – Like Me… Like You!
Description: Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship.
Relationships are key in the B2b world because businesses need to be reminded that you are there to serve them when needed and that they can continue to trust you.
Like is a connection. Online a connection is a follow, friend request, or whatever a social platform says its phrase is defined as a positive affinity, rapport, or...