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Podcast: Retail Remix
Episode: Social Stores, Micro-Fulfillment and the Future of Experiential Strategy
Description: Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation. During this episode of Retail Remix, Michelle shares her take on experiential marketing’s evolution and how brands and retailers can prepare for the future. You'll learn: Why the principles of journalism, marketing and sales support customer experience design; The key drivers for creativity and successful problem solving for customer activation; and How new real estate trends and retail executive pri...