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Podcast: businessline's State of the Economy Podcast
Episode: The International Women's Day brandwagon - Is 'day marketing' an effective strategy?
Description: Come March and women are celebrated, felicitated and pampered by brands. Marketers put out campaigns galore paying tributes to women consumers, offering discounts and incentives. How effective are these International Womenâs Day marketing campaigns? Meanwhile, while womenâs day gets a lot of noise and visibility, marketers have also taken to celebrating other days in a big way too â be it Fatherâs Day, Valentineâs Day, Doctorâs day, Earth Day and so on. Is âDay Marketingâ a lazy approach? Does it really convert into sales? Does it align with a brandâs purpose? Can brands actually take ownership of a da...