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Podcast: Behind Her Empire
Episode: #43: Breaking the Rules & Doing Your Own Thing with Michelle Cordeiro Grant, Founder of LIVELY
Description: Michelle Cordeiro Grant is the founder & CEO of LIVELY, a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more. Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a v...