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Podcast: The Freetrail Podcast with Dylan Bowman
Episode: Andy Pearson | Ultrarunner & VP of Creative for Liquid Death
Description: Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss: Andy's personal and professional background The difference between entertainment and marketing "The art of stupidity" The value of thinking irrationally Creating viral products Liquid Death's famous Super Bowl ad Maintaining a...