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Podcast: The Fuel Podcast
Episode: Keith Smith: The Return On Influence
Description: Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs. It's not just the high-profile consumer icons we all know - it's happening at b2b and micro levels too.We're all under the influence! But why? How can...