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Podcast: The PR Podcast
Episode: 27. What's In a News Release?
Description: Do you use news releases? Are they valuable? Do they get clients the coverage they want? Host Jody Fisher goes deep on his thoughts around why news releases are valuable, why they get reporters thinking and how you can use them to create endless content for your clients.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, hi...