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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Luke Burgis on Wanting & Mimetic Desire – What You Need To Succeed
Description: Mo asks Luke Burgis: What is your big idea in Wanting that can help people deepen their relationships and grow their careers? Human desire is the fundamental basis of everything, but we don't often think about how desire works and operates. Desire has laws just like physics and one of the most important is that desire is mimetic. Desire is fundamentally imitative. Most of us have a model of wanting that's linear, but very little human desire works like that. When it comes to most services and products, desire is almost always mimetic, and therefore nonlinear. Desire always...