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Podcast: Domain Name Wire Podcast
Episode: Courting Mr. Beast - DNW Podcast
Description: Last year the world's most popular YouTuber, Mr. Beast, changed his merch store domain to .store and promoted the switch in a video viewed nearly 200 million times.  On today's show, Radix CEO Sandeep Ramchandani explains how his company worked over many months to strike a deal with Mr. Beast.  We also discuss other influencer and other marketing campaigns Radix has run and how it calculates a return on the investment.  Additionally, Sandeep sheds some light on how Radix's top level domains performed last year.  Al...