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Podcast: The Allan McKay Podcast
Episode: 292 -- Marty Neumeier
Description: Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces “onliness” as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was n...