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Podcast: Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies
Episode: ARE YOU BUILDING A BRAND, A BUSINESS, OR A FOLLOWING?
Description: We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you ne...