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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Product Management in the Launch
Description: Product Management in the Launch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The product manager plays a key role in the launch of the product. Before the launch the product manager prepares sales and marketing. This includes product training, competition analysis, and website content. The goal of the launch is to establish an initial set of customers and grow the user base. After the launch the product manager guides customer support to resolve user issues with the product. This requires making updates to the product to fix...