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Podcast: Banking on Digital Growth
Episode: 382) Digital Exploration: Finding Hidden Gold with Website Secret Shopping
Description: Many financial brands are navigating the digital landscape with blind spots, as our research indicates that a staggering 85-90% of financial brands have never conducted a website secret shopping study, leaving them in the dark about user experience.Imagine spending countless resources on designing and maintaining a digital platform, only to find out it doesn't resonate with your target audience or fails to convert visitors into account holders.By evaluating your website through the eyes of prospective account holders, financial brands can uncover invaluable insights into user experience, identifying...