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Podcast: Getting Unstuck – Cultivating Curiosity
Episode: How to Sell from the Customer's Perspective
Description: Guest Katie Mullen is the founder of MMS Consulting, which specializes in sales training and consulting and has helped Fortune 500 companies from all over the country increase sales, improve performance, and create more customer trust. MMS Consulting was founded on a several-year research project on the topic of how customers want to be treated. Hundreds of customers were interviewed on pet peeves, likes, dislikes, etc, and the answers were aggregated into data points that are now used during the training and consulting offered by MMS Consulting.  Before founding MMS, Katie Mullen spent fifteen years selling into...