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Podcast: Life, Science and Marketing
Episode: Paul Kippax: Leveraging deep scientific expertise to uncover hidden customer insights and open up new marketing opportunities in life science
Description: Life, Science, and Marketing Podcast: Episode 12Guest: Paul Kippax, Sales Operations Director at Malvern PanalyticalPaul's Background: PhD in physical chemistry25+ year career with Malvern Panalytical in various roles spanning product management, marketing, and salesKey Discussion Points:Collaborating deeply with customers to uncover hidden insights and new analysis approachesBuilding cross-functional understanding between technical and commercial teamsLeveraging scientific knowledge to extract more value from analytical instruments in customer workflowsDelivering sustained value to your core customer “tribe”Continuously experimenting to drive incremental marketing improvementKey Quotes:"I need to do a job...