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Podcast: Unofficial Partner Podcast
Episode: UP379 Good energy? The sponsor powering Luton's Premier League story
Description: You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 2022.It is just one part of a comprehensive and wide ranging sponsorship strategy that uses football to educate fans and club owners about how to tackle energy poverty.Our guest is Jem Maidment chief marketing...