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Podcast: Taste Radio
Episode: Kyle Cooke, Loverboy & The Reality Of Building A Lifestyle Brand
Description: The cultural relevance of reality TV stars is typically short-lived. Kyle Cooke, however, is playing the long game. Best known as a cast member on Bravo's popular television series "Summer House," Kyle is also the founder of Loverboy, a fast-growing brand of premium sparkling hard teas, spritzes and canned cocktails launched in 2018. Loverboy is prominently featured on "Summer House" as it has throughout the show's past five seasons during which Kyle has given viewers an inside look into the brand's development. "Summer House" has been a boon for building awareness and eliciting trial of Loverboy...