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Podcast: It's No Fluke
Episode: E50 Martin Bowier: The ideas behind NFL's Influencer Campaigns
Description: Martin Bowier is the Director of Influencer and Talent Marketing at the NFL. In his role he oversees the day-to-day strategic marketing of talent and creator partnerships, working with A-List celebrities, content creators, and industry leaders in music, tv/film, fashion, fitness/wellness, and other lifestyle categories.
Martin has been instrumental in the launch and execution of the NFL x YouTube Creator of the Week program.