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Podcast: Keep Optimising
Episode: Email: Making the most of your ESP Software Tools with Daniel Budai
Description: Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.In this episode, we discuss:Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timingDive in:[03:50] Danie’s interesting eCommerce journey....