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Podcast: Make Things That Matter
Episode: Marty Cagan: Moving to the product model
Description: Marty Cagan joins me for real talk about what it takes to transform into a strong product company. You can read the episode transcript here.—Topics discussed:(00:00) The process and challenges in writing a book(12:27) Real world products need tech for results(17:28) Deciding on investments, solving problems, and changing processes(28:11) Understanding disconnects(36:00) Top leadership support crucial(40:28) How product coaches help(44:57) "Being agile" doesn't always mean "doing agile"(49:52) Handling objections well(54:45) How it comes together in an...