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Podcast: RUNWAY SERIES | web3, venture capital, startup, crypto, finance
Episode: [ TEASER ] UGC + Gaming + web3 with Ilan Nabeth, Co-Founder & CEO @ PlayMakers.co / Creators unleashed: inside PlayMakers' game-changing vision for UGC-content
Description: PlayMakers aims to redefine the traditional developer-player relationship by turning players into creators. This shift is a new market practice in the video game industry, where historically, players were consumers of content. With the rise of social media and player vocalization, studios now consider player engagement metrics as key performance indicators. Players contribute content, influencing game success and shaping the relationship dynamics. As games digitalize, players actively participate in game creation, offering new characters, stories, environments, and more. The advent of generative AI tools empowers players further. However, ethical questions arise, such as ownership of game success, decision-making authority...