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Podcast: The Revenue-Driven CMO
Episode: Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
Description: Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his career path, the importance of zagging when others are zigging, and the evolving role of AI in marketing. He delves into how performance marketing is becoming commoditized due to automation and suggests that future marketers need to focus on brand building, loyalty, and product innovation. Sh...