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Podcast: Perfectly Mentored with Jason Portnoy
Episode: EP116: Swan Sit – How Storytelling Impacts Marketing
Description: People don’t remember facts, they remember stories. That’s the key to good marketing, you just have to tell engaging, captivating stories. You have to resonate with people because people remember things that affect them emotionally. So even if you’re selling the most innovative product on the market, you’ll still need to market it with a great story. Swan Sit has an incredible resume. She is an independent board director of public trading companies and an expert on digital marketing. She’s helped run global digital operations as a VP for Nike, and she’s also worked...