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Podcast: Perfectly Mentored with Jason Portnoy
Episode: EP116: Benton Crane: The Myth of Virality
Description: What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that...