Want to create an interactive transcript for this episode?
Podcast: The Canine Paradigm
Episode: Episode 293: how to destroy a small family business
Description: In our recent podcast, we explored the challenging situation encountered by LickiMat, a small, pet-friendly business, embroiled in a digital controversy. This enterprise, renowned for its pet care innovations, unexpectedly became the target of online backlash due to its collaboration with a balanced dog trainer at the prestigious Crufts event. This incident highlights the volatile nature of online communities and the swift impact of digital activism on businesses, particularly those in the pet industry.
The backlash against LickiMat was sparked by their decision to include a balanced dog trainer at their Crufts stand. While this decision was...