Want to create an interactive transcript for this episode?
Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 804: Content marketing that WORKS + how to showcase your client success stories w/ Ted Goldwyn
Description: In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the...